Privacy Policy
1) Introduction and contact details of the controller
1.1We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.
1.2The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is prepare4it GmbH, Arnulfstraße 122, 80636 Munich, Germany, tel.: 089-21537931-30, email: service@sos-bag.com. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
1.3The controller has appointed a data protection officer who can be contacted as follows: "Mr. Gerald Lill, Projekt 29 GmbH & Co. KG, Ostengasse 14, 93047 Regensburg, 0941 2986930, anfrage@projekt29.de"
2) Data collection when visiting our website
2.1When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
We use a provider to host our website and display the page content who provides its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting us
5.1Trusted Shops
We use the services of the following provider for review reminders: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany
Exclusively on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR, we will forward your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder by email.
You can revoke your consent at any time with future effect by notifying us or the provider.
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The joint responsibility agreement can be viewed here: https://help.etrusted.com
5.2Zendesk
We use the email ticketing system provided by the following provider to process customer inquiries: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland.
If you send contact requests by email via our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always view the current status of your request using the individually assigned ticket number.
For the organization and processing of inquiries, personal data is collected according to the scope of its provision, but in any case the last name, first name, and email address are collected, transmitted to the provider, stored there, and read.
The legal basis for processing this data is our legitimate interest in the efficient organization of our customer service, in responding to your request as quickly as possible, and in optimizing our range of services in accordance with Art. 6 (1) (f) GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
5.3When you contact us (e.g., via contact form or email), personal data will be processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the above address of the controller. After deleting your customer account, your data will be deleted, provided that all contracts concluded in this regard have been fully processed, there are no legal retention periods to the contrary, and we have no legitimate interest in continuing to store the data.
7) Use of customer data for direct marketing
7.1Signing up for our email newsletter
If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in a manner that is permitted by law and about which we inform you in this statement.
7.2Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. In accordance with Section 7 (3) UWG (German Unfair Competition Act), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.
You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with future effect by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.
8) Data processing for order fulfillment
8.1Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing your order in order to inform you personally in accordance with our legal information obligations under Art. 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
8.2dataform dialogservices GmbH
We use the following provider for order processing: dataform dialogservices GmbH, Feuchtwanger Str. 7, 90574 Roßtal, Germany.
Your name, address, and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR exclusively for the purpose of processing your online order. Your data will only be passed on if this is actually necessary for the processing of your order.
8.3Use of payment service providers (payment services)
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function on your iOS, watchOS, or macOS device by debiting a payment card stored with "Apple Pay." Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code that you have previously set and verify your identity using the Face ID or Touch ID feature on your device.
For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay for the purpose of processing the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.
If personal data is processed in the course of the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successful. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com
- PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires us to make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.
In such cases, in order to protect our legitimate interest in determining your solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider uses the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (known as score values). Where score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data, among other factors, is included in the calculation of score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Stripe
This website offers one or more online payment methods from the following provider: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland.
If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
When selecting a payment method where the provider makes an advance payment (such as purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.
In order to protect our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider uses the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (known as score values). Where score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data, among other factors, is included in the calculation of score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
9) Web analytics services
9.1Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
When you visit the website, Google (Universal) Analytics cookies are set by default. These are small text files that are stored on your device and collect certain information. This information includes your IP address, but Google truncates the last few digits to prevent it from being directly linked to you as an individual.
The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and shortened is not merged with other Google data. The data collected within the scope of Google (Universal) Analytics is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google (Universal) Analytics can be found at https://business.safety.google
Google (Universal) Analytics uses the special "demographic characteristics" function and can use it to generate statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be attributed to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com
Further information about Google Signals can be found at the following link: https://support.google.com
UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
9.2Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables analysis of your use of our website.
By default, Google Analytics sets 4 cookies when you visit the website. These cookies are small text files that are stored on your device and collect certain information. This information includes your IP address, but Google truncates the last few digits to prevent it from being directly linked to you as an individual.
The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and shortened is not merged with other Google data. The data collected within the scope of Google Analytics 4 is stored for a period of two months and then deleted.
All of the processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google
Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to generate statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com
Further information about Google Signals can be found at the following link: https://support.google.com
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10) Retargeting/Remarketing and Conversion Tracking
Google Ads remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
To this end, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. When using Google Ads remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Details about the processing initiated by Google and Google's handling of website data can be found here: https://policies.google.com
Further information on Google's privacy policy can be found here: https://business.safety.google
11) Page functionalities
Trusted Shops Trust Badge
Our website incorporates graphic elements from the following provider to display external customer reviews and/or an externally awarded quality mark: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany.
When you visit a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In doing so, certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in this context, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the optimal marketing of our offering and the appealing design of our website.
In the case of an online order with us, further processing may take place.
Depending on your express consent in accordance with Art. 6 para. 1 lit. a GDPR, your order information (order total, order number, product purchased, if applicable) and your email address will be transmitted to the provider in encrypted form in order to verify an existing registration for the provider's services (in particular "buyer protection") and, if necessary, to enable a new registration.
In the event of an existing registration or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order amount, order number, purchased product) and your email address will be transmitted to the provider on the basis of the contractual agreement with the provider in accordance with Art. 6 (1) (b) GDPR and further processed by the provider in order to provide the services (in particular buyer protection).
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The joint responsibility agreement can be viewed here: https://help.etrusted.com
12) Tools and miscellaneous items
12.1Cookie consent tool
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the site in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be given by checking a box. When using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this process.
If, in individual cases, the purpose of storage, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.
Another legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings options for the cookie consent tool can be found directly in the corresponding user interface on our website.
12.2Wordfence
For security purposes, this website uses the services of the following provider: Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA
The provider protects the website and the associated IT infrastructure against unauthorized third-party access, cyber attacks, viruses, and malware. The provider collects the IP addresses of users and, if necessary, other data relating to their behavior on our website (in particular, URLs accessed and header information) in order to detect and ward off illegitimate page access and threats. The recorded IP address is compared with a list of known attackers. If the recorded IP address is identified as a security risk, the provider can automatically block it from accessing the site. The information collected in this way is transferred to a server belonging to the provider and stored there.
The data processing described above is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interests in protecting the website from harmful cyber attacks and in maintaining structural and data integrity and security.
If visitors to the website have login rights, the provider also sets cookies (= small text files) on the visitor's device. Cookies can be used to read certain location and device information, which makes it possible to assess whether the login-authorized access originates from a legitimate person. At the same time, cookies can be used to evaluate access rights and grant access via an internal firewall in accordance with the authorization level. Finally, cookies are used to register irregular access by site administrators from new devices or new locations and to notify other administrators of this.
These cookies are only set if a user has login rights. The provider does not set cookies for site visitors without login authorization.
If personal data is processed via cookies, the processing is carried out in accordance with Art. 6 (1) lit. f. GDPR on the basis of our legitimate interest in preventing illegitimate access to site administration and defending against unauthorized administrator access.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
13) Rights of the data subject
13.1The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:
- Right to information pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Article 18 GDPR;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent granted in accordance with Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, fundamental rights and freedoms, or if the processing serves to assert, exercise, or defend legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if relevant, additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data on the basis of explicit consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.
If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in its continued storage.
When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (2) GDPR.
Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.